Professional History

CEO & Founder

Straight Line Marketing

Founded and scaled a Meta Ads agency specializing in AI-powered marketing automation, fractional CMO services, and strategic consulting for online coaches, consultants, ecommerce stores, and high-ticket service providers.

• ✦Provide fractional CMO services leveraging corporate marketing background, process design, offer creation, and strategic advertising expertise
• ✦Deliver "done-for-you" Meta Ads management and "done-with-you" marketing funnel consulting, including strategy development, funnel design, and conversion optimization
• ✦Design and implement whitelabel HighLevel CRM systems with custom workflows, automations, and integrations; offer proprietary whitelabel HighLevel solution to clients
• ✦Specialize in blending technical and creative demands while distilling complex information into executable marketing plans
• ✦Implement data-driven approach using hard metrics to split test campaigns, funnels, and offers, consistently optimizing business results for clients
• ✦Build custom AI marketing systems and automation tools, creating competitive advantages for clients through proprietary technology solutions

Sr. Director of Marketing

CollabNet

• ✦Built marketing organization from ground up, directing team of 15 employees across U.S. and India while managing multi-million dollar budget and supporting 750K+ user community
• ✦Led corporate marketing, product marketing, web operations, and community management for application lifecycle management solutions
• ✦Successfully repositioned company as application lifecycle management solution provider, achieving leadership position in Gartner and Forrester reports and first invitation to participate in Ovum studies
• ✦Planned and delivered company's first virtual conference, achieving nearly 100% more leads and attendees than similar shows produced by major industry media outlets
• ✦Drove 22% year-over-year revenue growth and increased high-quality leads from marketing programs by more than 100% while growing team by 30%

Additional Corporate Experience

Various

• ✦Sr. Product Manager | Selectica (2002-2004) - Managed core product portfolio, analyst relations, and customer success programs for enterprise clients including GE, IBM, and Cisco. Named "Employee of the Month" for analyst relations success.
• ✦Head of Product Management/Strategy | industry2industry (2000-2002) - Led team developing new SaaS business model, secured high-profile clients including Tennessee Valley Authority and government of Scotland. Helped drive design of patented dynamic pricing engine in collaboration with SAP.
• ✦Experienced Consultant | Accenture (1995-2000) - Selected as single "Global Knowledge Lead" for newly launched SAP CRM and mySAP.com product suite. Played key role in winning Accenture's largest SAP project.